PELAKSANAAN STRATEGI BISNIS DAN PEMASARAN PT. BLUE BIRD, TBK

Iwan Kurniawan Subagja

Abstract


The improvement in Indonesia's economy gradually is the result of the construction carried out during this causes additional income and consumer spending patterns. Changes in spending patterns and consumer spending was particularly noticeable for those who live in urban areas, especially large cities. The long experience of managing a transport business to support the company's efforts to develop new technologies and managing human resources, in order to stay ahead. From its headquarters in Jakarta, the company has developed rapidly penetrated other business while maintaining customer service as a guide. The long experience of managing a transport business to support the company's efforts to develop new technologies and managing human resources, in order to stay ahead. From its headquarters in Jakarta, the company has developed rapidly penetrated other business while maintaining customer service as a guide. Competition taxis in big cities, especially Jakarta, was now so tight, so the service is more preferred. Hence the need for a good strategy to win the competition and maintain market share. One was in the company of Blue Bird Group doing business and marketing strategies to win the competition and maintain market share taxi transportation in Indonesia. Research methodology in this case with the SWOT analysis, five Poter’s, matrix’s space and marketing analysis. Methods of data collection is done by conducting research directly related to the company in order to obtain the necessary data, that is by interview and observation. The result of research is adding fleet, increasing coverage at the new location, especially at the level of municipalities, improve service quality and level effesiensi operation, increase limousine division in several cities, improve prifitabilitas company. Advantage of the company at PT Blue Bird was in corporate governance, natural environmental management company, in the management of seasonal factors, the application of information technology, the implementation of safety standards and management.

Keywords


Strategi bisnis; pemasaran ; keunggulan perusahaan; Ekonomi; Manajemen Bisnis; Pemasaran; PT. BLUE BIRD, TBK

Full Text:

PDF

References


Afrilita T, Nur. “Analisis SWOT dalam Menentukan Strategi Pemasaran Sepeda Motor pada PT. Samekarindo Indah di Samarinda” eJuornal Administrasi Bisnis, Volume 1, No. 1 page. 56-70, 2013

Ali, Suryadharma 2001. Dwi Mingguan Marketing, Edisi Ketigabelas, Volume 1, Jakarta, Penerbit Dinamika Komunika Marketindo.

Alma, Buchari. 2005. Manajemen Pemasaran dan Pemasaran Jasa. Bandung : Alfabeta Kotler, Philip dan Gary Armstrong. 1997. Dasar-dasar Pemasaran. Jilid 1. Alih Bahasa : Alexander Sindoro. Jakarta : Prenhallindo.

Basu Swastha dan Irawan, Manajemen Pemasaran Modern, Penerbit BPFE, Edisi 2, 2005.

Basu Swastha DH, Azas - Azas Marketing, Penerbit Liberty, Edisi V, Yogyakarta, 2002.

Bilson Simamora. 2002. Remarketing for Business Recovery, PT. Gramedia Jakarta.

Chandra, Gregorius. 2002. Strategi dan Program Pemasaran, Cetakan Pertama, Yogyakarta, Penerbit Andi.

David, Fred R. 2009. “Strategic Management : Manajemen Strategis Konsep” Salemba Empat, Jakarta.

Fandy Tjiptono. 2005. Brand Management & Strategy, Penerbit Yogyakarta: Andi.

Hariadi, Bambang. 2003. “Strategi Memenangkan Perang Bisnis” Bayu Media Publishing, Malang.

Henry Assael. 2001. Consumer Behavior And Marketing, Penerbit Yogyakarta: Andi.

Husein Umar. 2003. Business an Introduction, Penerbit Jakarta: Gramedia Pustaka Utama.

J. David Hunger, & Thomas L. Wheelen, 2003. Manajemen Strategis, Jakarta

Keegan, Morarty, and Dunean. 1995. Marketing, Second Edition, Printice-Hal Internationel, Inc.

Kismono. 2001. Pengantar Bisnis, Penerbit BPFE, Yogyakarta.

Kotler Philip. 2003. Manajemen Pemasaran, Penerbit Erlangga, Edisi XI.

Kotler, Philip dan Gary Amstrong. 2001. Prinsip – Prinsip Pemasaran jilid 1.Jakarta : Erlangga.

Kotler, Philip. 2002 . Prinsip – Prinsip Pemasaran. Jakarta : Erlangga.

Lamb, Charles W, Hair, Joseph F, Medaniel, Carl. 2001. Pemasaran, Penerbit Salemba Empat, Edisi 2, Jakarta.

Lupiyoadi, Hamdani. 2006. Manajemen Pemasaran Jasa, Penerbit Salemba Empat Jakarta, Edisi 2.

Nurlaelasari, Rina et al, Corporate Strategic Management Analysis of PT. Ultrajaya Milk Industry and Trading Company Tbk, International Journal Science and Reserach, ISSN (Online) No. 2319-7064

P. Siagian, Sondang. 2000. Manajemen Strategi, Cetakan Ketiga, Jakarta : Bumi Aksara.

Prospektus Penawaran Umum Perdana Saham PT Blue Bird Tbk Tahun 2014

R. Jauch Lawrence & Glueck, F. William (1997), Manajemen Strategi dan Kebijakan Perusahaan, Edisi Ketiga, Jakarta: Erlangga.

Rangkuti, Freddy. 2001. “Reorientasi Konsep Perencanaan Strategis untuk Menghadapi Abad 21”, Analisis SWOT Teknik Membedah Kasus Bisnis, Cetakan Kedelapan, Jakarta : Penerbit Gramedia Pustaka Utama.

Sumarni, Murti dan John Soeprihanto. 2010, Pengantar Bisnis. Dasar-dasar Ekonomi Perusahaan. Edisi ke 5. Yogyakarta : Liberty.

Sunyoto, Danang. 2013. Analisis Data Ekonomi Dengan Menggunakan SPSS. Jakarta: Indeks

Theodore Levit, “Marketing Myopia”, Harward Business Review Juli-Agustus 1960

Tjiptono, Fandy. 2008. Strategi Pemasaran. Edisi ke 3. Yogyakarta : Andi.

William J.Stanton, (1978). Fundamentals of Marketing, Edisi kelima, Kogakhusa, Mc.Graw-Hill, Tokyo.

Zaini, Achmad. 2000. Manajemen Pemasaran. Jurnal Penelitian. Jurusan Administrasi Niaga Politeknik Negeri Malang.




DOI: http://dx.doi.org/10.35137/jmbk.v4i3.63

Copyright (c) 2016 Iwan Kurniawan Subagja



Editorial Office
Jurnal Manajamen Bisnis Krisnadwipayana (JMBK)

Universitas Krisnadwipayana
Kampus Unkris Jatiwaringin Pondok Gede Jakarta Timur 17411
Phone: 0816 1353 180
Email: jmbk.fe@gmail.com

 


Creative Commons Licence

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.