Pengaruh Kualitas Layanan dan Harga terhadap Kepuasan Pelanggan Konter Ridho Cell Kota Bekasi

Penulis

  • Widya Puspita Sari Prodi Manajemen Fakultas Ekonomi Universitas Krisnadwipayana
  • Arry Dwi Syahputra Prodi Manajemen Fakultas Ekonomi Universitas Krisnadwipayana

DOI:

https://doi.org/10.35137/jei.v25i2.505

Kata Kunci:

Service quality, price, customer satisfaction

Abstrak

This research aims to analyze the influence of service quality and price on customer satisfaction at the Bekasi City Ridho Cell counter. The population of this research is Ridho Cell counter customers in Bekasi City. The research was carried out by distributing questionnaires to Ridho Cell counter customers in Bekasi City. The data analysis method uses simultaneous and partially linear regression analysis. The results of this research show that simultaneous and partially service quality and price have a positive and significant effect on customer satisfaction at the Bekasi City Ridho Cell counter.

Unduhan

Data unduhan belum tersedia.

Unduhan

Diterbitkan

2024-08-22

Cara Mengutip

Widya Puspita Sari, & Arry Dwi Syahputra. (2024). Pengaruh Kualitas Layanan dan Harga terhadap Kepuasan Pelanggan Konter Ridho Cell Kota Bekasi. Jurnal Ekonomi Dan Industri, 25(2), 123–130. https://doi.org/10.35137/jei.v25i2.505

Terbitan

Vol 25 No 2 (2024): Jurnal Ekonomi dan Industri

Bagian

article

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