PENGARUH SOSIAL MEDIA MARKETING INSTAGRAM DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN

Abstract

This research was conducted with the aim to determine the effect of Social Media Marketing and Product Quality on Buying Decisions at Es Teh Indonesia Franchise Jatiwaringin. The type of the research used in this research is purposive sampling. The population used in this study is 100 people. The sample used in this study is 100 collage stundent have transacted in Es Teh Indonesia Franchise Jatiwaringin using the sampling technique and using a data collection method using questioner. The data analys technique in this study used multiple linear regression. Based on he result of this study, Social Media Marketing have a significant positive effect on Buying Decisions, Product Quality has a significant positive effect on Buying Decisions, and Social Media Marketing and Product Quality a significant positive effect on Buying Decision.