PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP  MINAT BELI PRODUK PT. GAJAH TUNGGAL, TBK.

Nurhikmah; Arry Dwi Syahputra

doi:10.35137/jmbk.v12i1.311

PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP MINAT BELI PRODUK PT. GAJAH TUNGGAL, TBK.

Authors

Nurhikmah Program Studi Manajemen Fakultas Ekonomi Universitas Krisnadwipayana
Arry Dwi Syahputra Program Studi Manajemen Fakultas Ekonomi Universitas Krisnadwipayana

DOI:

https://doi.org/10.35137/jmbk.v12i1.311

Keywords:

Service quality, Price, interest in purchasing

Abstract

To determine the influence of service quality and price on interest in purchasing products PT. Gajah Tunggal, Tbk. The research method uses qualitative and quantitative descriptive analysis. The population in this study were all tire users of products PT. Gajah Tunggal, Tbk. in Bekasi City. Based on the guidelines for determining the number of samples according to Roscoe, the sample size is between 30 and 500. According to the criteria, a sample of 50 consumers using PT tire products was taken. Gajah Tunggal, Tbk. The analytical method used is simultaneous and partially linear regression. Result the of service quality and price have a positive and significant effect on interest in purchasing products PT. Gajah Tunggal, Tbk, both simultaneous and partially

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Published

2024-04-16

How to Cite

Nurhikmah, & Arry Dwi Syahputra. (2024). PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP MINAT BELI PRODUK PT. GAJAH TUNGGAL, TBK. Jurnal Manajemen Bisnis Krisnadwipayana, 12(1), 82–89. https://doi.org/10.35137/jmbk.v12i1.311