ANALISIS KUALITAS LAYANAN DAN HARGA JASA PENGIRIMAN BARANG TEHRADAP KEPUASAN PELANGGAN PT PUTRANUSA TRANSPORTINDO

Authors

  • Alfajri Gita Ramadhan Program Studi Manajemen Fakultas Ekonomi Universitas Krisnadwipayana
  • Muhammad Harri Program Studi Manajemen Fakultas Ekonomi Universitas Krisnadwipayana

DOI:

https://doi.org/10.35137/jmbk.v12i1.313

Keywords:

Service quality, price, customer satisfaction

Abstract

The purpose of this study was to analyze the effect of service quality and price on customer satisfaction of PT PutraNusa Transportindo.       This research method uses filling and distributing questionnaires using a Likert scale with a population of 30 vendors as respondents and taking the population as a sample. The analysis method uses multiple and simple regression. Based on the results of the analysis, it shows that in multiples or simply, service quality and price have a positive and significant effect on customer satisfaction at PT PutraNusa Transportindo

Downloads

Download data is not yet available.

Downloads

Published

2024-04-16

How to Cite

Alfajri Gita Ramadhan, & Muhammad Harri. (2024). ANALISIS KUALITAS LAYANAN DAN HARGA JASA PENGIRIMAN BARANG TEHRADAP KEPUASAN PELANGGAN PT PUTRANUSA TRANSPORTINDO. Jurnal Manajemen Bisnis Krisnadwipayana, 12(1), 21–29. https://doi.org/10.35137/jmbk.v12i1.313

Issue

Vol. 12 No. 1 (2024): Jurnal Manajemen Bisnis Krisnadwipayana

Section

Articles

License

Copyright (c) 2024 Alfajri Gita Ramadhan, Muhammad Harri

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.