PENGARUH KUALITAS LAYANAN DAN CITRA PERUSAHAAN TERHADAP LOYALITAS PELANGGAN JASA PENGIRIMAN PT. AGILITY INTERNATIONAL

Authors

  • Dimas Panji Fikri Pratama Universitas Krisnadwipayana
  • Nino Nopriandi Saleh Universitas Krisnadwipayana

DOI:

https://doi.org/10.35137/jmbk.v12i2.504

Keywords:

Service quality (;) company image (;) customer loyality

Abstract

The research aimed to analyze the influence of service quality and company image on the customer service delivery loyality of PT. Agility International. Metode analys was taken using regression of simple and multiple linier analysis. The findings of this research indicated that Service quality has positif and significant with customer Loyality, Corporate Image has positive and significant with customer loyalty, service quality and corporate image has positive and significant with customer loyalty in PT. Agility International.

 

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Published

2024-08-12

How to Cite

Dimas Panji Fikri Pratama, & Nino Nopriandi Saleh. (2024). PENGARUH KUALITAS LAYANAN DAN CITRA PERUSAHAAN TERHADAP LOYALITAS PELANGGAN JASA PENGIRIMAN PT. AGILITY INTERNATIONAL. Jurnal Manajemen Bisnis Krisnadwipayana, 12(2), 152–160. https://doi.org/10.35137/jmbk.v12i2.504

Issue

Vol. 12 No. 2 (2024): Jurnal Manajemen Bisnis Krisnadwipayana

Section

Articles

License

Copyright (c) 2024 This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. Ciptaan disebarluaskan di bawah Lisensi Creative Commons Atribusi-BerbagiSerupa 4.0 Internasional.

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.