Pengaruh Digital Marketing dan Brand Image terhadap Minat Beli Pelanggan E-Commerce Tokopedia di Fakultas Ekonomi Universitas Krisnadwipayana Jakarta

Abstrak

This research aims to find out whether influence between digital marketing and brand image on purchase interest. This research was conducted on economics Students faculty of 2019. The research sample consisted of 86 students and the sampling technique used purposive sampling. Data analysis uses multiple linear regression. The results of the analysis show that digital marketing influences purchasing interest and has a significant relationship, the brand image variable has a significant influence on purchasing interest. Digital marketing and brand image variables have a significant influence on purchasing interest.