FAKTOR-FAKTOR YANG MEMENGARUHI MINAT GENERASI MILENIAL MEMILIH BERINVESTASI PADA PLATFORM DIGITAL
Keywords:
Financial Literacy, Personal Interest, Digital Investment ApplicationAbstract
This study’s purpose was to analyze the influence of financial literacy, personal interests, and digital
investment application services on the Millennial's investment interest in the Bibit Application, a Mutual
Fund Investment platform for beginners. Using 100 samples and multiple linear regression analysis shows
that partially, both personal interests and digital investment sevices have significant impact on the
Millennial's interest in investing on this digital platform. Furthermore, all variables simultaneously also
have a significant effect.
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